It’s not having a catchy tagline or a sleek logo. Though we admit, these are helpful… A world class brand, digital media, and a huge advertising budget are all a big bonus, but these alone will not cut it.

I recently attended a luncheon at the Univerity of Virginia and had the opportunity to hear a speaker with an impressive background having worked in government, business and media.

f you are an experienced hiring manager, you’re familiar with using an icebreaker to relax a candidate prior to diving into formal interview questions.